Privacy Policy

Last updated: January 2026 | UK GDPR Compliant

Your privacy matters. We are committed to protecting your personal data in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. This policy explains what we collect, why, and how you can control it.

1. Who We Are

The British Bookie ("we", "us", "our") operates the website thebritishbookie.com. We are an independent affiliate comparison website registered in England and Wales. For privacy enquiries, contact us at hello@thebritishbookie.com. We are committed to protecting and respecting your privacy in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. What Information We Collect

We may collect the following categories of personal data: • Contact data: name, email address, and message content when you contact us via our contact form. • Usage data: IP address, browser type, pages visited, time spent on pages, and referring URLs, collected automatically when you use our Website. • Cookie data: cookie preferences and consent status, click IDs (such as Google Click IDs) used for tracking advertising performance. • Technical data: browser type and version, time zone, browser plug-in types, operating system and platform. We do not collect financial information, payment card details, or sensitive personal data such as health or gambling history.

3. How We Use Your Information

We use your personal data for the following purposes: • To respond to enquiries you send via our contact form. • To analyse and improve Website performance and user experience. • To measure the effectiveness of our affiliate marketing activities (using click IDs). • To comply with our legal and regulatory obligations. • To personalise your experience on our Website. • To send you relevant information if you have opted in to receive communications from us.

4. Legal Basis for Processing

We process your personal data under the following legal bases: • Legitimate interests: analysing Website usage, improving our services, and measuring marketing performance. • Contract performance: responding to enquiries and contact form submissions. • Consent: where you have given explicit consent, such as accepting cookies. • Legal obligation: where required by applicable law or regulation.

5. Cookies

Our Website uses cookies. Cookies are small text files stored on your device that help us improve your experience. We use: • Strictly necessary cookies: required for the Website to function properly. • Analytics cookies: to understand how visitors interact with our Website (e.g., Google Analytics). • Marketing cookies: to track the effectiveness of our advertising (e.g., Google Ads click IDs). You can manage your cookie preferences via the cookie consent banner on our Website. Withdrawing consent may affect certain Website functionality. For full details, please refer to our Cookie Policy section below.

6. Third-Party Data Sharing

We may share your personal data with: • Analytics providers (e.g., Google Analytics) to analyse Website traffic and usage. • Advertising platforms (e.g., Google Ads) to measure advertising performance. • Bookmaker partners: we pass click ID data to bookmakers when you click through our affiliate links so that they can attribute referrals correctly. • Legal authorities: where required by law, court order, or regulatory requirement. We do not sell your personal data to third parties.

7. Data Retention

We retain personal data only for as long as necessary for the purposes set out in this policy: • Contact form data: 24 months from the date of last contact. • Analytics data: in accordance with our analytics provider's data retention settings (typically 26 months). • Cookie consent records: 13 months from the date of consent. • Click ID data: 90 days.

8. Your Rights

Under UK GDPR, you have the following rights: • Right of access: you can request a copy of the personal data we hold about you. • Right to rectification: you can request correction of inaccurate personal data. • Right to erasure ("right to be forgotten"): you can request deletion of your personal data. • Right to restrict processing: you can request that we limit how we process your data. • Right to data portability: you can request your data in a machine-readable format. • Right to object: you can object to our processing of your data based on legitimate interests. • Rights related to automated decision-making: we do not carry out automated decision-making or profiling. To exercise any of these rights, contact us at hello@thebritishbookie.com. We will respond within 30 days.

9. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, destruction, or alteration. These include HTTPS encryption, access controls, and regular security reviews. However, no internet transmission is completely secure, and we cannot guarantee absolute security.

10. Children's Privacy

Our Website is not intended for persons under 18 years of age. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us and we will delete it promptly.

11. Links to Third-Party Sites

Our Website contains links to third-party websites (bookmakers, responsible gambling organisations). These sites have their own privacy policies, for which we take no responsibility. We encourage you to review the privacy policy of any site you visit.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by posting a notice on our Website. The date at the top of this page indicates when the policy was last revised. Your continued use of the Website after changes constitutes acceptance.

13. How to Complain

If you have concerns about how we handle your personal data, please contact us at hello@thebritishbookie.com. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113.

14. Contact

Data Controller: The British Bookie Email: hello@thebritishbookie.com Website: thebritishbookie.com

Questions about this policy? Contact us at hello@thebritishbookie.com